Marathon

The debut of the Marathon Anthracite GSAR in 2018 marked its introduction as a tactical timepiece designed to excel in covert nighttime operations. Meticulously crafted and assembled by hand, this remarkable watch features a robust 316L Stainless Steel case and movement, complemented by resilient black anti-reflective Ion-Plating (IP) armour. Our goal was to develop a comprehensive visual direction for the product launch, capturing the attention of the target audience while staying true to the brand's rich heritage.