Creative Strategist + Art Director
I translate messy signals into clear direction, and turn that direction into work that ships.
Not Childhood Campaign
World Vision Canada · Integrated Campaign · Creative Direction
Lumen Design System
World Vision Canada · Design System · Digital Brand Infrastructure
Toronto-based Creative Strategist and Art Director working at the intersection of brand, systems, campaigns, and innovation strategy.
I help teams turn complex ideas into clear creative direction, scalable design systems, and practical next steps. My work connects audience needs, stakeholder priorities, and business goals through strong visual thinking, strategic framing, and human-centred design.
Clients & Collaborators
